When using the Initiative Scorecard to prioritise specific ideas, tactics, features etc, you'll need to agree on some assessment dimensions and a key. The key is critical to consistent scoring.
We've seen a wide variety of dimensions used: cost to implement, cost to maintain, time to implement, staff morale uplift, training required, the degree to which an initiative realises a particular brand value, investment longevity etc.
Whichever you choose, agree on a key before scoring. A few examples are presented below but you should confirm these with the participants in advance. These ranges will be different for each organisation.
NB: We use a 5 point scale where higher scores indicate a positive result and lower scores indicate a negative one.
Cost to Implement
3 = free (or already paid)
2 = 1 to 5k
1 = 5.1k to 10k
0 = 10.1k to 15k
-1 = over 15k
Time to Implement
3 = less than 1 week (or already done)
2 = 3 to 4 weeks
1 = 1 to 3 months
0 = 3 to 6 months
-1 = 6 months+