How To

Specific guidance for key tasks

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23 articles in this collection
Written by Phil Dearson

Tutorials

Guided tours that take you through each tool
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Written by Phil Dearson
Updated over a week ago

JTBD Tips and Tricks

How to get better JTBD into the N2D Method
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Written by Phil Dearson
Updated over a week ago

Paired Comparison Analysis

A technique for determining relative importance
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Written by Phil Dearson
Updated over a week ago

Delete Initiative

How to delete an initiative
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Written by Phil Dearson
Updated over a week ago

How To Challenge Assumptions

The Art of Asking Good Questions
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Written by Phil Dearson
Updated over a week ago

Initiative Scorecard

An overview of the Initiative Scorecard
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Written by Phil Dearson
Updated over a week ago

Service Scorecard

An overview of the Service Scorecard
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Written by Phil Dearson
Updated over a week ago

Initiatives and Time Variables

Some pointers on how to deal with time
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Written by Phil Dearson
Updated over a week ago

Example Dimensions

Some suggestions for custom dimensions for the Initiative Scorecard
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Written by Phil Dearson
Updated over a week ago

Marketing or Comms Projects

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Written by Phil Dearson
Updated over a week ago

Research Tips

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Written by Phil Dearson
Updated over a week ago

Weighting Table

How to select a weighting for dimensions
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Written by Phil Dearson
Updated over a week ago

Dog With A Bone

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Written by Phil Dearson
Updated over a week ago

Using Decimal Places Or Whole Numbers

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Written by Phil Dearson
Updated over a week ago

What If Participants Can't Agree?

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Written by Phil Dearson
Updated over a week ago

Do Nothing

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Written by Phil Dearson
Updated over a week ago

Definition of Importance

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Written by Phil Dearson
Updated over a week ago

Using a Why-By Ladder

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Written by Phil Dearson
Updated over a week ago

Using 5 Whys

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Written by Phil Dearson
Updated over a week ago

Where Do Initiatives Come From?

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Written by Phil Dearson
Updated over a week ago

Scenario Planning

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Written by Phil Dearson
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Who Should Be Involved?

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Written by Phil Dearson
Updated over a week ago

How Long Does It Take?

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Written by Phil Dearson
Updated over a week ago